User experience
People enjoy using fast apps and use them often.
Every app is ultimately measured by the experience it provides. Loading times may seem minor, but fractions of a second often decide whether someone is satisfied. In a well-optimized app, they are short, and information and functions are available immediately.
But it is not just about loading: clicking, scrolling, and typing must be smooth and intuitive, and transitions between screens seamless. People who feel comfortable in an app use it more often, discover more features, and recommend it to others. The difference between an app that merely "works" and one that delights lies in optimization.